Exhibitors

FUNNY WATER — is a refreshing, alcohol-infused still water that’s low-calorie, flavor-forward, and unlike anything currently on the menu.

Why FUNNY WATER?

• Innovative Format: Alcohol-infused still water with zero carbonation — perfect for health-conscious drinkers or those looking to avoid the bloat of beer and seltzer.

• Low ABV, Big Appeal: At 3.75% ABV and just 80 calories, it’s a sessionable option that resonates with wellness-minded millennials and Gen Z.

• Rapid Growth: FUNNY WATER is building strong momentum in key markets, gaining traction with both retailers and consumers thanks to its clean label, approachable branding, and versatility.

• Category White Space: It fills a niche between hard seltzers and traditional RTDs — ideal for customers seeking something new, lighter, and easier to drink.

• Profitable $: Margin and Dollars are better than most brands