March 30-31, 2025

Boston Convention & Exhibition Center

Boston, MA

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Reel Menu Set to Revolutionize Dining Experience at New England Restaurant and Bar Show

Reel Menu Set to Revolutionize Dining Experience at New England Restaurant and Bar Show

Tuesday, January 30, 2024

Reel Menu Set to Revolutionize Dining Experience at New England Restaurant and Bar Show

Reel Menu Booth: 120

Founded by visionary entrepreneur Kedar Frederic, with deep roots in the food industry, Reel Menu is poised to transform how restaurants engage with their patrons through immersive live video presentations of menu items.

Born into a family of restaurateurs, Frederic's passion for enhancing dining experiences has been a lifelong journey. Observing his father's natural flair for customer engagement and his mother's operational acumen, Frederic has seamlessly blended these influences to innovate within the hospitality sector. His venture into the specialty foods business and subsequent success with Dropkloud, a location-based technology platform acquired in 2014, underscored his entrepreneurial spirit and commitment to bringing transformative experiences to the industry.

Alongside co-founder James DeNino, with whom he shares a dynamic partnership since their Dropkloud days, Frederic is excited to introduce Reel Menu to a wider audience. The platform is designed to not only captivate diners with visually appealing presentations but also to foster transparency and trust by allowing them to explore dishes in detail before making a decision.

Currently in beta with several esteemed establishments, including the W Hotel, Reel Menu is receiving accolades for its innovative approach to capturing content, menu management and customer engagement. The platform's intuitive design, combined with high-quality content and expert support, makes it an invaluable tool for restaurants aiming to elevate their service and create memorable dining experiences.

"We believe that the essence of dining extends far beyond just the taste of food; it's about the story each dish tells and the experience it brings to the table," said Kedar Frederic. "Reel Menu is our way of encapsulating this belief into a tangible service that benefits both restaurants and their guests."

The New England Restaurant and Bar Show presents the perfect backdrop for Reel Menu to showcase its capabilities. Attendees can look forward to live demonstrations, insightful discussions on the future of dining, and the opportunity to witness firsthand how Reel Menu is setting new standards in the hospitality industry.

For more information about Reel Menu and its offerings, please visit

About Reel Menu: Reel Menu is an innovative visual menu platform that enhances the dining experience by allowing restaurants to showcase their dishes through quality photo and videos. Founded by entrepreneurs Kedar Frederic and James DeNino, Reel Menu aims to revolutionize the way restaurants engage with their customers, making dining an immersive and interactive experience.

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