Exhibitor Press Releases

In this episode of the FSR Magazine Podcast, bartaco CEO Anthony Valletta joins the conversation to discuss how the brand is rethinking beverage operations through ingredient innovation.

Valletta shares how bartaco began using Behold Juice, a citrus alternative developed by Foundry Libations, to address the operational challenges associated with fresh citrus—such as labor, waste, and cost volatility. By integrating Behold Juice into its beverage program, bartaco was able to improve consistency across locations while simplifying preparation and reducing citrus-related waste.

The discussion explores how restaurant brands can leverage food technology and ingredient innovation to create more efficient and scalable beverage programs without compromising flavor or guest experience.

Listeners will gain insight into the operational realities of running high-volume beverage programs and how emerging ingredient technologies are shaping the future of restaurant operations.

https://www.fsrmagazine.com/podcast/how-bartaco-ceo-anthony-valletta-streamlined-ops-with-behold-juice/