2026 Education Program

What does it take to successfully transition from a Hall of Fame career to building a thriving business brand? In this must-see keynote session, the two New England sports legends of David Ortiz and Ty Law will share how they’ve translated the discipline, leadership, and competitive drive that defined their athletic careers into entrepreneurial success.

From David Ortiz’s deep personal connection to Ozama Rum, rooted in his Dominican heritage, to Ty Law’s premium spirits brand Corvus Vodka, this conversation dives into the realities of launching, scaling, and sustaining consumer brands in today’s competitive marketplace especially within hospitality and food & beverage.

Moderated by Greg Hill of WEEI Boston, the discussion will explore brand authenticity, partnerships, distribution challenges, and the lessons these icons learned when the spotlight shifted from the field to the boardroom. Attendees will gain candid insights into what it really takes to build a business after sports, how personal stories fuel powerful brands, and why passion and perseverance remain the ultimate competitive advantage.

This keynote session is ideal for restaurant operators, bar owners, hospitality entrepreneurs, and brand builders looking for inspiration and practical takeaways from champions who continue to win long after the final whistle.