2026 Education Program

Women are reshaping the alcohol business—launching bold brands, challenging long-standing norms, and carving out space in an industry historically dominated by men. Hear directly from trailblazing women who have built and scaled successful beverage alcohol brands across beer, spirits, and wine.

Samara Oster (Meli Beer), and Rhonda Kallman (Boston Harbor Distillery) will share candid insights into their entrepreneurial journeys, discussing the real-world challenges they’ve faced—from fundraising and distribution hurdles to leadership and market access—as well as the strategic wins that helped propel their brands forward. Moderated by Nicole Olivier of Martignetti Companies, this conversation will explore lessons learned, moments of resilience, and opportunities for the next generation of women leaders in the alcohol space.

Attendees will leave inspired and informed with practical takeaways on brand building, navigating the three-tier system, and leveraging authenticity and community as powerful growth drivers in today’s competitive marketplace.