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From Buzz to Bottom Line: How Events, Marketing, Social Media & AI Drive Restaurant Profitability
Today’s most successful restaurants don’t rely on great food alone—they build demand through smart events, compelling marketing, strategic social media, and increasingly, AI-powered tools. Explore how independent restaurant operators can intentionally connect these disciplines to increase traffic, boost check averages, and improve overall profitability.
Facilitated by Missy Varao, Ph.D., Dean of Academic Programs at Accelerating Leaders, and Lisa Flores, Director of Sales and Marketing for Columbus Hospitality Group, this session will deliver practical, real-world strategies tailored for restaurant events and marketing teams. Attendees will learn how to design revenue-driving events, create integrated marketing and social media campaigns, and leverage AI to work smarter—enhancing content creation, targeting the right guests, and measuring what truly drives results.
Specifically for restaurant operators and their events and marketing leaders, this session will provide actionable takeaways to turn creativity, technology, and data into consistent sales growth and stronger margins in today’s competitive marketplace.
