This discussion brings together three industry experts—an in-house marketing professional, a marketing/PR agency representative, and a social media marketer—to explore the strategies and tactics that drive restaurant success. Panelists will share insights on brand storytelling, guest engagement, crisis communication, influencer partnerships, and digital marketing trends. Attendees will gain a deeper understanding of how restaurants can leverage internal teams, external agencies, and social media specialists to maximize visibility and impact. Whether you’re a restaurateur, marketing professional, or agency leader, this session will provide actionable takeaways to refine your approach and drive real results for your business.